From an early age, our curly haired hero wanted to be the center of attention So much so that he had his mother knit him a sweater with a large J in the middle of the Superman symbol. (Note that this was long before concepts like Trademark dilution were in the future attorney's head) which she did. He proudly wore it to school, declaring himself Super Jon. As happened frequently in his life, his peers heckled him mercilessly. "Super Jerk more like" quipped one acid tongued young brat. Resolving never to be called SuperJerk again, Swerdloff ceased using the appellation Jonathan and went straight for the monicker "Swerdloff." He was five years old at the time, and he still isn't any less pretentious. From: "The Hand You're Dealt" - the unauthorized biography of Swerdloff :: close window ::